【網路工具】英文不好，如何在一天內考到Google Analytics(GA)證照？（附2018年1月考古題) @ 歐可伊

首先，發文要附考過證明，沒考過何必說那麼多呢？所以我試過再來告訴你這方法可不可行。這裡先來說明一下，本篇是要來分享如何快速考過GA證照，而不是要教大家如何了解GA，所以如果你有使用的需求，或是精進的慾望，那麼建議可以到文下的相關網站去精進了解，或是買書上課，這裡僅是提供給同病相憐，有來自工作或考試壓力，必須短時間內考過GA證照的朋友們一條快速活路，謝謝。

GA 證照詳細說明 – 點我
我要去哪裡考 GA 證照？ – Google Partner

登入帳號之後就會出現，地址和服務條款確認（點選台灣就會出現簡體中文，沒有繁體中文選項）

申請加入 Google 合作夥伴計劃，接不接收宣傳內容都可以，另外，這裡的姓名就是考過證照上面會出現的姓名。

申請完成後，直接點選Analytics，右方就可以點選考試語言，以及參加考試。

GA考試目前來說，採用的是線上自行作答，免費，所以不限時間、地點，你有台可以上網連線的電腦即可作業，也因此，這完全是open book，你要上網收尋也可以！考過證照有效期限 : 18 個月，考試時間90分鐘，70題單一選擇題，得對80%（56題）通過。每點選一題跳下一頁，不能回頭修改答案，成績在送出第70題答案後就可以立刻得知。簡單來說，是個你可以一直考、一直考、一直考的認證機制，唯一比較討厭的一點是，帳號沒考過的話得再過７天才能再考一次。所以如過你有急迫性，我會建議拿別人的帳號來試試看，這樣就可以同天多考幾次累績經驗和考題、手感。

因為本人的英文程度不太好，所以一開始不是很想考英文版本，畢竟實際操作GA也是以中文為介面，但上網搜尋你就會知道，因為考題沒有繁中版本，所以相較完全看不懂的簡中名詞，還是選英文會比較簡單。

以下是2018/1/4的實際考題，這天，我總共用不同帳號考了兩次試題，簡述兩個心得：

1.GＡ的考題每次不一，但重複率高達一半以上（以下題目重複的標★）
2.題目的答案位置會變動，但答案會一致，所以如果要背題，那就背答案最快

點選參加考試後，出現的頁面，點下方開始START EXAM NOW，就開始倒數90分鐘。

1.Which report shows which pages on your site get the most traffic and highest engagement?
★All Pages report

2.Which tags does Google Analytics recommend to accurately track campaigns?
★Medium, Source, and Campaign

3.Which report helps identify which browsers may have had problems with your website?
★The Browser & OS report

4.Which reports show websites that send traffic to your pages?
★All Traffic

5.Filters may be applied retroactively to any data that has been processed.
★False

6.How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
★Assisted conversion

7.What is the “Bounce Rate” in Google Analytics?
★The percentage of visits when a user landed on your website and exited without any interactions

8.Filters let you include, exclude, or modify the data you collect in a view.
True

9.Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
★Users who returned an item they purchased

10.What URL tag does AdWords add to the destination URL using autotagging?
★gclid=

11.When will the Analytics tracking code send an event hit to Google Analytics?
★Every time a user performs an action with event tracking implemented

12.Which report helps you understand which kinds of mobile devices were used to visit your website?
Mobile > Devices report

13.What will happen if you install the same default tracking code on pages with different domains?
★Analytics will associate these users and sessions with their respective domains

14.By default, Google Analytics can only collect behavioral data from web-connected systems.
True

15.Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?
Multi-Channel Funnel reports

16.Metrics cannot be paired with dimensions of the same scope.
★False

17.Which of these are required for Multi-Channel Funnels?
Goals or Ecommerce

18.Which of these could NOT be tracked using Goals in Google Analytics?
Customer’s lifetime value

19.What feature would you set up to collect company-specific data such as Member Status?
★Custom Dimension

20.What scope would you apply for a Custom Dimension that collects data for users who log in to your website?
★User

21.Which of these is NOT a benefit of using segments in your data analysis?
★You can permanently modify the data in your view

22.Which of the following statements about segments is incorrect?
Segments are filters that permanently alter your data

23.What four parameters can you include with an event hit for reporting?
★Category, Action, Label, Value

24.By default, which of these is NOT considered a “medium” in Google Analytics?
★Google

25.Which of these does Google Analytics use to distinguish new and returning users?
★A randomly-assigned unique identifier and browser cookie

26.Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.
★False

27.If you want to track users and sessions across multiple domains, what must you set up?
Cross-domain tracking

28.Which filter would you apply if you only wanted to include data from a campaign titled "Back to School" in Campaign reports?
Custom Include filter with field “Campaign Name” and pattern “back to school”

29.You can only apply a Custom Dimension to data that was collected after you created the dimension.
False

30.Which of these user characteristics CANNOT be used to create a Custom Segment?
★Users who have children

31.To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?
★The Measurement Protocol

32.To collect how many times users downloaded a product catalog, what would you set up ?
★Event Tracking

33.Segments are applied before sampling in reports.
False

34.Which of these criteria CANNOT be used to create a Custom Segment?
★Ad type

35.Which of these can you NOT share using The Solutions Gallery?
Custom Dimensions

36.Which report shows the percentage of traffic that has visited your site before?
Behavior > New vs returning report

37.Views can include website data from before the view was created.
False

38.Where in the HTML of your webpage should you place your Analytics tracking code?
★Just before the closing </head> tag of your website

39.Smart Goals are created automatically by Google's machine-learning algorithms
★True

40.What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
★Attribution modeling

41.You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.
★True

42.Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
★Active Users report

43.Which report would you use to determine where users start or exit the conversion funnel?
★Goal Flow report

44.If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
3

45.How would you reduce the time it takes to compile reports in Google Analytics?
Choose “Faster response” in the sampling pulldown menu

46.What would you set up to collect how many comments users posted to a webpage on your site?
★Custom Metric

47.If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
★1

48.Google Analytics filters are applied in the order in which they are set in your view.
True

49.What are the four scope levels available for dimensions and metrics in Google Analytics?
★Hit-level, session-level, product-level, or user-level scope

50.Which of these represents the hierarchical structure of a Google Analytics account?
★Account > Property > View

51.If a filter excludes data from a view, that data can never be recovered for that view.
True

52.When will the Analytics tracking code send a pageview hit to Google Analytics?
★Every time a user loads a webpage with embedded tracking code

53.Sharing a Custom Report will share the data in that report.
False

54.What is a “dimension” in Google Analytics?
★An attribute of a data set that can be organized for better analysis.

55.Which of these can join offline business systems data with online data collected by Google Analytics?
★Data import

56.If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
★/order/complete.php

57.Which user characteristic may NOT be used to change keyword bids in AdWords?:
ad preference

58.Which kinds of hits does Google Analytics track?
All of the above

59.Which of these is a scope for Custom Metrics?
Hit

60.Custom Dimensions can be used as which of the following?
★All of the above

61.Which of these channels is NOT included in the default Channels report?
Device

62.Which data table display compares report metrics to the website average?
★Comparison

63.If you wanted to track what search terms customers used to find products on your website, what would you set up?
★Site Search

64.By default, when will Google Analytics NOT be able to identify sessions from the same user?:
★When the sessions happen in different browsers on the same device

65.By default, which of these is NOT considered a “source” in Google Analytics?
★Email

66.Which campaign parameter is NOT standard in Google Analytics ?
utm_adgroup

67.Which of these CANNOT be collected by the default Analytics tracking code?
User’s favorite website

68.What is a “secondary dimension” in Google Analytics?
An additional dimension you can add to a report for more specific analysis.

69.In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?
★Television commercials

70.You cannot change the default session timeout duration in Google Analytics.
★False

第２次考試題目：

Ｑ：To recognize users across different devices, what feature must you enable?
User ID

Ｑ：Which report helps you determine the percent of your site traffic that has visited previously?
New vs Returning report

Ｑ：What type of data does Google Analytics prohibit you from collecting?
Personally identifable information

Ｑ：Which type of Custom Report shows a static sortable table with rows of data?
Flat Table

Ｑ：Sharing a Custom Report will share the data in that report.
False

Ｑ：If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
True

Ｑ：Which report indicates the last page users viewed before leaving your website?
Exit Pages report

Ｑ：Which report shows the percentage of traffic that has visited your site before?
Behavior > New vs returning report

Ｑ：By default, when does an Analytics session expire?
When a user is inactive on your website for more than 30 minutes

Ｑ：By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?
Source and Medium

Ｑ：Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
Filter 1: include Brazil or Argentina

Ｑ：Which of these is NOT possible when you link your AdWords account to Google Analytics?
Adjust keyword bids inside Google Analytics

Ｑ：What is a “metric” in Google Analytics?
The numbers in a data set often paired with dimensions.

Ｑ：Which report can compare metrics based on user acquisition date over a series of weeks?
Cohort Analysis report

Ｑ：By default, which of these are NOT Remarketing audiences that you can define?
Users who visited your physical store

Ｑ：Assigning a value to a Google Analytics Goal allows you to do which of the following?
Compare goal conversions and measure changes and improvements to your site

Ｑ：In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
False

Ｑ：How would you reduce the time it takes to compile reports in Google Analytics?
Choose “Faster response” in the sampling pulldown menu

Ｑ：What four types of Goals are available in Google Analytics?
Destination, Event, Duration, Pages/Screens per Session

Ｑ：Auto-tagging is used to collect data from which kinds of traffic?
AdWords Campaign traffic

Ｑ：Once you have deleted a view, you have a limited number of days to restore that view.
True

Ｑ：Which of these would prevent data from appearing in a Custom Report?
You haven’t shared that Custom report with users in the same view

Ｑ：What is required for User ID to track users across different devices?
Sign-in that generates and sets unique IDs

Ｑ：Which of these is NOT a benefit of Remarketing in Google Analytics?
Allow customers to reorder an item they have previously purchased

最後，會告訴你通過沒，但只告訴你答對題數，不告訴你哪題對錯及正確答案。

這裡，得說聲抱歉的是，在限定時間內找答案和備份，讓我有點手忙腳亂，所以好像有答錯兩題，可我還沒時間去抓是答案錯了，還是點選錯了，總之以上答案供參考，如果有人有抓到錯也歡迎告訴我，讓我來改一下。

說到這裡，你可能會想說，看個考古題是很不錯，但還是沒說怎麼一天考過呀？來～莫急～莫慌～莫害怕～技巧只有4步驟：

1.一台上網快速的電腦
2.打開試題開始測驗
3.把題目丟去餵google
4.照google的答案點選

很簡單吧～經本人實驗，70題的題目大約會有68題可以輕鬆在google的第一頁搜尋中找到答案，至於剩下兩題，找找別人的舊題庫去搜關鍵字，也可以找到答案。原則上，70分鐘完全是綽綽有餘，不用擔心。

...

什麼？你說真的跑去考試後，發現試題不能複製？

是的！沒有錯，GA線上考題和答案是統統無法直接複製貼上，把內容抓下來的。但你說難道要自己key下來嗎？倒也不用，只要把題目反白，然後按右鍵，點選透過Google搜尋「題目內容」，那麼「」裡的字就會直接跳到新的google搜尋頁面。這樣你要直接搜尋找答案，還是貼到翻譯去看文意，又或者把題目記下來，就統統都可以啦！